Episode 052 | Psychographics

McGohan Brabender Side Affects: Disrupting Health Care

Casey Albertson and Brent Walker of PatientBond talk with Scott McGohan about the power of psychographics to increase engagement and change behavior. Psychographics pertains to people’s values, lifestyles, attitudes and personality. It’s the “why,” the deep-seated motivations, behind our behavior. When you know what motivates people, you can target your communications in a way that is more likely to resonate with them. When applied to health care, that means people are more likely to get healthy or stay healthy and engaged. It's a fascinating, proven strategy that has been successful for decades in the consumer product market, and is now starting to have on impact on health care as well. Learn how a simple quiz is 91 percent accurate at identifying what motivates individuals, and what this means to employers.