#52 with Adam Bornstein: On Extremities, The 90%, and The Pursuit of Better

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“The more we focus on the people whose lives we change, rather than ourselves, the more we win.” Adam Bornstein is a New York Times bestselling author and the founder of Pen Name Consulting, a growth agency that offers content creation, marketing, and strategy that helps businesses scale. Clients include businesses such as Microsoft, Equinox, Dollar Shave Club, Beachbody, and individuals such as LeBron James, Arnold Schwarzenegger, and Tim Ferriss. He is also the founder of Born Fitness, a digital platform that provides clarity in the world of health, and offers personalized online fitness and diet coaching. Bornstein is an award-winning fitness and nutrition writer and editor, and has been named "one of the most influential people in health." He is the author of 7 books (including 3 fitness best sellers) and was a columnist for Muscle & Fitness, Men’s Fitness, SHAPE, and Greatist. His work has been featured everywhere from The New York Times and Fast Company, to ESPN the Magazine and GQ. Previously, Bornstein was fitness editor of Men’s Health magazine, and the editorial director of LIVESTRONG.COM Follow Adam on Instagram: @bornfitness Content Summary: 12:10 Loving What You Do Finding what charges your energy and inspires you to create Proud of your finished product - Ask yourself: “Would I buy it?” 15:25 Adam’s Journey Into the Fitness Industry Becoming resilient is a learned behavior “I put myself in uncomfortable positions on purpose so that when unexpected things come up, I don’t freak out. There are so few things in life that you can control.” 19:25 Extremities Don’t Last… What’s Your 90%? The domino approach: Small changes create big results Delayed gratification requires patience and trust in the work you put in 24:00 An Unexplained Autoimmune Condition Dealing with a cancer misdiagnosis and overcoming it’s challenges 34:25 Finally Giving Sleep Some R.E.S.P.E.C.T. The number one thing that people should prioritize: Sleep! Lack of sleep and its effects on the body 41:45 Overtraining is Overstated Overdoing workouts, undereating and counting calories like a mad man (or woman) “If you think that a reflection in the mirror will make you happier, you are severely misguided.” 49:25 Room for Self-Improvement “We can be proud of who we are, and still desire to do better.” It’s all about loving who you are at this very moment, while holding yourself to high standards 53:25 Engaging With Your Community “The more we focus on the people whose lives we change, rather than ourselves, the more we win.” 56:15 Willpower & Self-Discipline “I write 1,000 words before I allow myself to drink my coffee.” Decision fatigue

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