Beneath the Surface of Brand Experience with Barry Mowszowski

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Manage episode 230082422 series 1531629
By Berlin School of Creative Leadership. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
“My whole career, I’ve wanted to do 'profit and social-purpose' led work and the market has really caught up to that.” In the episode of ‘Meet the Experts’, we spoke with Independent Strategy Director and Executive MBA alumnus Barry Mowszowski to get beneath the surface of brand experience – a key topic at this years Cannes Creative Leaders Programme where he will be the leading instruction. Barry shares his experiences on the changing definition of Brand Experience, the role of agencies, and the power of creating purpose-led creative work. Find out more about our immersive nine-day leadership programme at the Cannes Lions Festival of Creativity: https://www.berlin-school.com/cclp

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