Know your Audience: The Role of Data in Content Marketing with Giuseppe Caltabiano

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By Berlin School of Creative Leadership. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
'What's the balance between technology and Creativity in Marketing?' Head of Content Strategy for EMEA & APAC at Contently, Giuseppe Caltabiano discusses the role creativity plays in leaderhip, understanding your audience through data and debunking the 'inspiration' theory.

58 episodes