Jason West, Founder of LUSSO Footwear / Sneakers

Menswear Style Podcast

Jason West started his first online business aged 15, and he’s since gone on to pursue and engage in a list of projects, some of which have succeeded, and others which have failed. Taking the lessons learned from these early ventures - along with a finance degree - he's now turned his focus to an eCommerce business aimed at the limited edition and luxury trainer industry. LUSSO was founded in 2018 and the business aspires to become a success story in the secondary sale market for limited edition sneakers. The brand ethos is to provide the customer with the best experience of buying and selling apparel. LUSSO have experienced and talented team members which sell and buy a wide range of shoes and clothing, including luxury and exclusive brands.
In this episode of the MenswearStyle Podcast we interview Jason West, Founder of LUSSO Footwear about where his drive for entrepreneurship comes from, the priceless experiences gained from helping to digitally transform a business, and the process of starting his own company with help from digital marketing agency Visualsoft. Our host Peter Brooker and Jason also chat about the benefits of using Klarna for his customers, the importance of having the correct brand size guides, how to combat fraudulent orders, why profit margin matters, the meaning behind the brand name, and aspirations for the future.
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