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Merchant to Merchant Episode 4: "Taking Risks" (w/ Sean Phaler of Pentair)
Manage episode 177534409 series 1402826
Content provided by Something Digital and Phillip Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Something Digital and Phillip Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair.
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Manage episode 177534409 series 1402826
Content provided by Something Digital and Phillip Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Something Digital and Phillip Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair.
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- Sean Phaler, Manager of Digital Innovation at Pentair Aquatic Eco-Systems
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Similar to Merchant to Merchant: A Retail Podcast by Something Digital
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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