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Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.Three Formats to Consider
This episode of Merchants of Dirt is about spectators. Or more specifically, three types of events that make spectating fun:
In an age where every dollar counts, race directors owe it to themselves to consider including spectator friendly onto their race calendar. These short courses, quick turnaround times, and spectator friendly formats provide all the ingredients needed for a festival-like atmosphere. Which is exactly what you’re is looking for in your next event.
Spectators might only come to your race to cheer their racer, but who knows? It’s possible that the speed of a shorter, easy to follow event might get them to stay to cheer on the other racers too. Additionally, think about all the spectators that DO come to your events. If you could entertain them along with your racers, could you just imagine how much more customer loyalty you could create?
Spectators could become that new revenue source that you have been overlooking all this time. Of course, the catch to spectator events is that you will need to be as dedicated to your spectators as you are to your racers. But, if you can provide enjoyment AND entertainment to both groups, you could possibly create a very new and potentially profitable experience that keeps both racers AND spectators coming back again and again.
And experience might even make the whole family want to come to your next race too.
And Now You Know!
Thank You for Listening
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