Welcome to Merchants of Dirt Podcast - MOD001


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Merchants of Dirt Episode #1

In this episode, I talk about the three reasons to get into off-road racing and the three lessons learned after 20 years in the racing industry that will keep you racing.


Three Reasons to get into Off-Road Racing

The three reasons most people get into the business of off-road racing:

  • Reason #3 — To Make Some Money: There is a steady rise in America’s need to go outside.
  • Reason #2 — To Be My Own Boss: As an independent race promoter, you’ve most likely been lured into the industry after experiencing one too many bad races.
  • Reason #1 — To Make A Difference: An equally important reason is how the creation of your event can a positive influence for change within your community.
Three Lessons Learned after 20 years of Racing

After racing and working in the off-road racing industry for over 20 years, I have learned three (3) things:

  • Lesson #1 — You do too much guessing: I have met few race promoters that have built their races — year after year — the same way twice.
  • Lesson #2 — Starting is hard: I have met numerous people who want to get into off-road race promotion, but don’t know where to start.
  • Lesson #3 — Race promoters need business skills: I have met too many race promoters that have gone out of business because they didn’t know how to make their racing business work.

And now you know.


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  1. Go to the Merchants of Dirt Podcast iTunes page.
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Thank You for Listening

Thank you so much for listening to Merchants of Dirt Podcast. If you have questions or comments, please reach out to me @MerchantsofDirt on Twitter, by Email, or my Contact Form.


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50 episodes available. A new episode about every 12 days averaging 46 mins duration .