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JB Hi-Fi’s ex-CMO on why he replicated a 'NEO’ consumer strategy at Jaggad as the missing link for segmentation and growth

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Manage episode 286184960 series 2501526
Content provided by LiSTNR Support. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LiSTNR Support or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The default position for many companies in an economic downturn is to play the discounting and fire sale card - or to deploy more performance based marketing and messaging tactics. But as this panel of social scientists, marketers and ad agency bosses discuss, there’s a lucrative segment of the population that are high-discretionary spenders called NEOs who don’t behave or buy like traditional consumers and have already triggered the start of a two-speed economic recovery. Jaggad’s Chief Customer Officer and former JB Hi-Fi CMO Scott Browning is joined by the Centre for Social Economics' Ross Honeywill, Jonathan Coles at Premium and 303MullenLowe CEO Nick Cleaver.

See omnystudio.com/listener for privacy information.

  continue reading

323 episodes

Artwork
iconShare
 
Manage episode 286184960 series 2501526
Content provided by LiSTNR Support. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LiSTNR Support or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The default position for many companies in an economic downturn is to play the discounting and fire sale card - or to deploy more performance based marketing and messaging tactics. But as this panel of social scientists, marketers and ad agency bosses discuss, there’s a lucrative segment of the population that are high-discretionary spenders called NEOs who don’t behave or buy like traditional consumers and have already triggered the start of a two-speed economic recovery. Jaggad’s Chief Customer Officer and former JB Hi-Fi CMO Scott Browning is joined by the Centre for Social Economics' Ross Honeywill, Jonathan Coles at Premium and 303MullenLowe CEO Nick Cleaver.

See omnystudio.com/listener for privacy information.

  continue reading

323 episodes

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