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Oz ‘ripe for more in-housing’: Why Betfair marketing boss is a fan as WPP, DDB see mixed results
Manage episode 284425876 series 2501526
There's talk another wave of in-housing looms as brands seek post-Covid savings and face a “marketing content crisis". Proponents argue efficiencies will bankroll smarter digital IP inside brands - and better creative, funding agencies to do what they do best and leaving the grunt to in-house teams. Others are unconvinced that in-housing will save the "content crisis".
See omnystudio.com/listener for privacy information.
328 episodes
Manage episode 284425876 series 2501526
There's talk another wave of in-housing looms as brands seek post-Covid savings and face a “marketing content crisis". Proponents argue efficiencies will bankroll smarter digital IP inside brands - and better creative, funding agencies to do what they do best and leaving the grunt to in-house teams. Others are unconvinced that in-housing will save the "content crisis".
See omnystudio.com/listener for privacy information.
328 episodes
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