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Oz ‘ripe for more in-housing’: Why Betfair marketing boss is a fan as WPP, DDB see mixed results

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Manage episode 284425876 series 2501526
Content provided by LiSTNR Support. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LiSTNR Support or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

There's talk another wave of in-housing looms as brands seek post-Covid savings and face a “marketing content crisis". Proponents argue efficiencies will bankroll smarter digital IP inside brands - and better creative, funding agencies to do what they do best and leaving the grunt to in-house teams. Others are unconvinced that in-housing will save the "content crisis".

See omnystudio.com/listener for privacy information.

  continue reading

328 episodes

Artwork
iconShare
 
Manage episode 284425876 series 2501526
Content provided by LiSTNR Support. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LiSTNR Support or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

There's talk another wave of in-housing looms as brands seek post-Covid savings and face a “marketing content crisis". Proponents argue efficiencies will bankroll smarter digital IP inside brands - and better creative, funding agencies to do what they do best and leaving the grunt to in-house teams. Others are unconvinced that in-housing will save the "content crisis".

See omnystudio.com/listener for privacy information.

  continue reading

328 episodes

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