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‘Purpose’ is polarising: Volvo unpacks killing its fossil fuel cars by 2030; The Guardian banks on ad growth targeting progressive readers; former Danone-Kraft CEO, global B Corp Ambassador Lorna Davis “staggered” by out of touch brands, marketers

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Manage episode 290914102 series 2501526
Content provided by LiSTNR Support. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LiSTNR Support or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Volvo is out of petrol and oil engines and about to launch vegan leather; The Guardian is banking on progressive-leaning audiences for ad growth from purpose-led brands and former Danone China and US CEO Lorna Davis predicts 50% of Big Four audit firm revenues will be from Environment and Social Governance (ESG) compliance. Here’s the fast update on brands and purpose.

See omnystudio.com/listener for privacy information.

  continue reading

328 episodes

Artwork
iconShare
 
Manage episode 290914102 series 2501526
Content provided by LiSTNR Support. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LiSTNR Support or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Volvo is out of petrol and oil engines and about to launch vegan leather; The Guardian is banking on progressive-leaning audiences for ad growth from purpose-led brands and former Danone China and US CEO Lorna Davis predicts 50% of Big Four audit firm revenues will be from Environment and Social Governance (ESG) compliance. Here’s the fast update on brands and purpose.

See omnystudio.com/listener for privacy information.

  continue reading

328 episodes

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