Manage episode 255781306 series 2168108
Key opinion leaders, or KOLs, have a strong connection to Chinese internet users and are now highly sought after to sell products to huge audiences on ecommerce websites and streaming platforms. Elijah Whaley, chief marketing officer at PARKLU, explains to Aladin Farré the reasons why this growing industry works so well in China and how, eventually, livestreamers may end up consuming the same brands that hired them in the first place.
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