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13 - Competing with Google on Local Search - How Yelp Does it
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Listen to the national head of sales for Yelp on how they compete with giants Google, Bing and Yahoo using customer-generated local content; learn how they segment the market into small, medium and national companies and sell to each of them differently; and, how they use partner offerings to constantly enhance the value to their customers. Can you too adapt your offerings to target and create sticky customers? Yelp is a midmarket company – compared to Google and Bing – and sells to small and medium and large national companies.
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