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Manage episode 168581889 series 1164383
Talking 3 Key Trends for Healthcare Marketers to Leverage in 2017
On this week’s episode I sat down with an associate of TopRight Partners, Will Allred, to talk about a recent blog post by TopRight founder, Dave Sutton, where he wrote about 3 key trends for healthcare marketers to leverage in 2017. We dug into those and Will shared insight into how the marketing leader can tailor their message to best reach their clients in the marketplace and differentiate themselves from
The Midtown Business Radio studio is located within the Atlanta Plaza office suite of TopRight Partners, an Atlanta-based strategic marketing consultancy whose team of experts is focused upon helping the mid-sized to large enterprise better tell its story, employ the most effective strategy around that story, and execute systems that will transform the business for both internal and external clients.
The TopRight Partners website explains one of their core philosophies this way, “No one wants to be interrupted. Or ‘talked at.’ Or ‘sold to.’ We seek authentic. We expect relevant. And we want it only when we are good and ready for it. This calls for marketing to make a change: A change in how customers understand you, engage with you, experience you. This is called Transformational Marketing. This is how you Move TopRight.”