Artwork

Content provided by Justin and Tara Williams and Tara Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin and Tara Williams and Tara Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

83. Getting Started with Social Media for Small Business with Peg Fitzpatrick

43:14
 
Share
 

Manage episode 403581539 series 3449675
Content provided by Justin and Tara Williams and Tara Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin and Tara Williams and Tara Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Getting Started with Social Media for Small Business with Peg Fitzpatrick

In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world.

What we with discuss Peg Fitpatrick:

+ The significance of reaching the right people versus large follower counts

+ Tailoring content for specific audiences

+ Managing multiple roles and the necessity of delegating social media tasks

+ Training an internal team member, using resources like Meta's training for Instagram and Facebook

+ Creating brand guidelines and leveraging free educational resources

+ Allocating time for social media check-ins and engagement

+ Planning and scheduling content to ensure consistency

+ Using an editorial calendar for planning

+ Misconceptions about the role of social media in sales and customer service

+ The cost vs. benefit analysis of hiring a social media manager

+ Choosing platforms based on personal enjoyment

+ Creating a brand persona and identifying the ideal customer

+ Using brand personas to tailor content for specific customer groups

+ Importance of an editorial calendar for content organization

+Combining a basic landing page with an active social media presence

+ Incorporating traditional marketing with social media strategies

Resources from This Episode:

Find more of Peg’s content

The Art of Social Media: Power Tips for Power Users

Meta Blueprint Training

Plann That

Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training.

Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training.

Thank you, Peg Fitzpatrick!

If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out:

Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!

And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

105 episodes

Artwork
iconShare
 
Manage episode 403581539 series 3449675
Content provided by Justin and Tara Williams and Tara Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin and Tara Williams and Tara Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Getting Started with Social Media for Small Business with Peg Fitzpatrick

In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world.

What we with discuss Peg Fitpatrick:

+ The significance of reaching the right people versus large follower counts

+ Tailoring content for specific audiences

+ Managing multiple roles and the necessity of delegating social media tasks

+ Training an internal team member, using resources like Meta's training for Instagram and Facebook

+ Creating brand guidelines and leveraging free educational resources

+ Allocating time for social media check-ins and engagement

+ Planning and scheduling content to ensure consistency

+ Using an editorial calendar for planning

+ Misconceptions about the role of social media in sales and customer service

+ The cost vs. benefit analysis of hiring a social media manager

+ Choosing platforms based on personal enjoyment

+ Creating a brand persona and identifying the ideal customer

+ Using brand personas to tailor content for specific customer groups

+ Importance of an editorial calendar for content organization

+Combining a basic landing page with an active social media presence

+ Incorporating traditional marketing with social media strategies

Resources from This Episode:

Find more of Peg’s content

The Art of Social Media: Power Tips for Power Users

Meta Blueprint Training

Plann That

Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training.

Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training.

Thank you, Peg Fitzpatrick!

If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out:

Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!

And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

105 episodes

सभी एपिसोड

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide