920: Brendon Ayanbadejo

Mind Pump: Raw Fitness Truth

In this episode Sal, Adam, and Justin catch up with Brendon Ayanbadejo, 2 time NFL Superbowl champion who has transitioned into a very successful business owner.

• How you do anything is how you do everything. Where did Brendan get his work ethic from? (4:15)
• The formula to life vs. formula to success. (7:32)
• What would he say is his greatest weakness? (8:43)
• The Dog vs. the Pug. Does he fear his kids will grow up without the drive? (9:45)
• When and how did he get introduced to Orangetheory? (14:46)
• What was the learning curve on his first Orangetheory businesses? (19:11)
• The importance of being the FACE of the business early on. (21:00)
• What are some of the biggest differences between the locations that were producing more revenue? (21:59)
• How much money does one need to start a franchise? Typical overhead costs? (23:46)
• The benefits of being the Area Developer. (27:17)
• What is his current strategy with acquiring new franchises? (30:36)
• Is he still throttling down or does he still see ‘a big piece of pie on the table’? (31:37)
• Does he have any fears they are growing TOO fast? (33:02)
• How often does he see an owner fail? (35:50)
• The Great Group Training Trend Debate. (36:30)
• How much autonomy does an owner/trainer have to “modify” programming in the classes? (54:09)
• How is OTF getting into HRV and acknowledging new technology? (55:19)
• The importance of community and learning what is best for your body. (59:25)
• What does their retention rate look like? (1:02:36)
• Adam’s two cents to add value to Orangetheory: How they don’t want to be the Starbucks of Fitness. (1:06:30)
• What would his wife say is his biggest flaw/weakness? Practices he puts in place to be a better man? (1:13:10)
• How does the success with his business compare to his success with football? (1:17:21)
• Has he thought about becoming the sounding board for the exit strategy for ex-NFL players? (1:20:18)
• The lessons learned from one another. (1:23:30)

Feathered Guest/People Mentioned:

• Brendon Ayanbadejo (@brendon310) Instagram
• Jordan Peterson (@jordan.b.peterson) Instagram

Products Mentioned:

• December Promotion: Enroll in Any MAPS Program – 1 Year of Forum Access for FREE!
• AdaptNation Podcast #52: Mind Pump’s Adam Schafer - Building a Digital Fitness Business, Personal Passions, Hard Home Truths & His Deepest Aspirations
• Post-NFL, Brendon Ayanbadejo found new rewards in OTF training
• Orangetheory Fitness | Gym Near You | Try a Free One-Hour Workout
• What Information is found in the FDD?
• What Is a Franchise Area Developer?
• Interview with Orangetheory Fitness’ 2017 Franchisee of the Year Jamie Weeks
• Mind Pump Episode 903: The Best Time to Take Creatine, Ab Building Mistakes, Natural Ways to Increase Energy & MORE
• Mind Pump Episode 909: Eating Smart During the Holidays, How NOT to do Plyometrics, Tips for Getting Parasympathetic Post Workout & MORE
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• How Health Club Operators Should Calculate Retention Rates
• Money lessons learned from pro athletes' financial fouls
• Mind Pump Episode 907: Cory Schlesinger