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Content provided by Janet Fouts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janet Fouts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Mindful PR the way it should be with @Shonali Shonali Burke

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Manage episode 175322511 series 1409852
Content provided by Janet Fouts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janet Fouts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Before, there was traditional PR. Before and during the email era, media outreach was still mostly one-one-one. We focused on targeting the outlet, the reporter, and customized the pitch, being mindful of what would take and what would not. Now, social PR, just like traditional PR, is about building relationships. Where the relationship before was with the media, social allows us to broaden our scope. We’re not just building relationships with relevant media, but also with evangelizers. The way the online space has evolved is that now anyone can be an influencer, as long as the context is right. It’s about having a holistic conversation to build a community to tell your story for you. Watch more as Janet and Shonali explore #Mindful Social PR! Learn more on the blog: http://bit.ly/2jQOgz4 --- Support this podcast: https://podcasters.spotify.com/pod/show/jfouts/support
  continue reading

119 episodes

Artwork
iconShare
 
Manage episode 175322511 series 1409852
Content provided by Janet Fouts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janet Fouts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Before, there was traditional PR. Before and during the email era, media outreach was still mostly one-one-one. We focused on targeting the outlet, the reporter, and customized the pitch, being mindful of what would take and what would not. Now, social PR, just like traditional PR, is about building relationships. Where the relationship before was with the media, social allows us to broaden our scope. We’re not just building relationships with relevant media, but also with evangelizers. The way the online space has evolved is that now anyone can be an influencer, as long as the context is right. It’s about having a holistic conversation to build a community to tell your story for you. Watch more as Janet and Shonali explore #Mindful Social PR! Learn more on the blog: http://bit.ly/2jQOgz4 --- Support this podcast: https://podcasters.spotify.com/pod/show/jfouts/support
  continue reading

119 episodes

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