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Alana Clarkson founder of Idea Athletic, Sweat Proof Activewear

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Manage episode 336696137 series 1129380
Content provided by Mindfulbiz and Alison Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mindfulbiz and Alison Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Say goodbye to workout sweat marks! A new Aussie brand has finally found a solution to the problem. Idea Athletic’s designs feature their own Australian innovation patented sweat-absorbing bamboo lining throughout the bust, crotch and rear panels called invisiSweat. The bamboo design absorbs sweat, minimising visible crotch and bust sweat. “We knew we needed a unique design with features and fabrics that were both completely invisible from the outside, but also didn’t feel bulky to wear” says Alana Clarkson. Tune into this episode of the Mindfulbiz Podcast to hear Business Coach Alison Morgan chat with founder of Idea Athletic, Alana Clarkson about her business journey thus far. We also talk a lot about marketing, online purchasing times and what is trending.
  continue reading

224 episodes

Artwork
iconShare
 
Manage episode 336696137 series 1129380
Content provided by Mindfulbiz and Alison Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mindfulbiz and Alison Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Say goodbye to workout sweat marks! A new Aussie brand has finally found a solution to the problem. Idea Athletic’s designs feature their own Australian innovation patented sweat-absorbing bamboo lining throughout the bust, crotch and rear panels called invisiSweat. The bamboo design absorbs sweat, minimising visible crotch and bust sweat. “We knew we needed a unique design with features and fabrics that were both completely invisible from the outside, but also didn’t feel bulky to wear” says Alana Clarkson. Tune into this episode of the Mindfulbiz Podcast to hear Business Coach Alison Morgan chat with founder of Idea Athletic, Alana Clarkson about her business journey thus far. We also talk a lot about marketing, online purchasing times and what is trending.
  continue reading

224 episodes

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