Alana Clarkson founder of Idea Athletic, Sweat Proof Activewear
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Say goodbye to workout sweat marks! A new Aussie brand has finally found a solution to the problem. Idea Athletic’s designs feature their own Australian innovation patented sweat-absorbing bamboo lining throughout the bust, crotch and rear panels called invisiSweat. The bamboo design absorbs sweat, minimising visible crotch and bust sweat. “We knew we needed a unique design with features and fabrics that were both completely invisible from the outside, but also didn’t feel bulky to wear” says Alana Clarkson. Tune into this episode of the Mindfulbiz Podcast to hear Business Coach Alison Morgan chat with founder of Idea Athletic, Alana Clarkson about her business journey thus far. We also talk a lot about marketing, online purchasing times and what is trending.
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