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Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)

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Manage episode 432867708 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss:

  • The degree to which the Roblox creator ecosystem has been professionalized;
  • The enterprise tools that Roblox makes available to creators;
  • Roblox's developer economics and revenue share terms, how they compare to those offered on other platforms, and whether they are likely to change in the near-term future;
  • Roblox's new consumer-facing advertising platform and how it has changed the Roblox ecosystem;
  • How large brands approach the development of Roblox experiences;
  • How Roblox creators approach user acquisition for their experiences.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

107 episodes

Artwork
iconShare
 
Manage episode 432867708 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss:

  • The degree to which the Roblox creator ecosystem has been professionalized;
  • The enterprise tools that Roblox makes available to creators;
  • Roblox's developer economics and revenue share terms, how they compare to those offered on other platforms, and whether they are likely to change in the near-term future;
  • Roblox's new consumer-facing advertising platform and how it has changed the Roblox ecosystem;
  • How large brands approach the development of Roblox experiences;
  • How Roblox creators approach user acquisition for their experiences.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

107 episodes

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