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Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)
Manage episode 435248379 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform.
In our conversation, among other things, Barak and I discuss:
- The prevailing themes in mobile attribution;
- How advertisers have adapted to the rapidly evolving privacy landscape, and what separates the most effective advertiser initiatives from those that haven't worked as well;
- How the media landscape utilized by mobile app advertisers changed over the past few years;
- How mobile app advertisers should view the web as a potential source of installs;
- SKAdNetwork's transformation into AdAttributionKit and how should advertisers view that;
- How AI will play a role in marketing performance measurement.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
105 episodes
Share
Manage episode 435248379 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform.
In our conversation, among other things, Barak and I discuss:
- The prevailing themes in mobile attribution;
- How advertisers have adapted to the rapidly evolving privacy landscape, and what separates the most effective advertiser initiatives from those that haven't worked as well;
- How the media landscape utilized by mobile app advertisers changed over the past few years;
- How mobile app advertisers should view the web as a potential source of installs;
- SKAdNetwork's transformation into AdAttributionKit and how should advertisers view that;
- How AI will play a role in marketing performance measurement.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
105 episodes
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Similar to Mobile Dev Memo Podcast
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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…
continue reading
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