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Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)
Manage episode 438019658 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss:
- Experimentation as a concept in consumer products;
- Whether experimentation should exist as a standalone team or be integrated into the workflow of a product team;
- The tools needed for experimentation;
- How to ensure that experiments don’t conflict with or negate each other;
- Pricing experimentation;
- The most severe mistakes teams make with experimentation.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Kayzen. A mobile-first DSP that is built to democratize programmatic advertising.
- INCRMNTAL. True attribution measures incrementality, always on.
- Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
105 episodes
Share
Manage episode 438019658 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss:
- Experimentation as a concept in consumer products;
- Whether experimentation should exist as a standalone team or be integrated into the workflow of a product team;
- The tools needed for experimentation;
- How to ensure that experiments don’t conflict with or negate each other;
- Pricing experimentation;
- The most severe mistakes teams make with experimentation.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Kayzen. A mobile-first DSP that is built to democratize programmatic advertising.
- INCRMNTAL. True attribution measures incrementality, always on.
- Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
105 episodes
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Similar to Mobile Dev Memo Podcast
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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continue reading
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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