))
How To Design Customer Experiences To Keep Your Brand Fresh, Relevant And Remarkable
Archived series ("Inactive feed" status)
When?
This feed was archived on February 08, 2020 09:08 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 214919798 series 1650612
Content provided by WebmasterRadio.FM and Peggy Anne Salz on WebmasterRadio.fm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebmasterRadio.FM and Peggy Anne Salz on WebmasterRadio.fm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
[Marketers are spending more money to reach fewer people less often--which is why more consumers are choosing ad blocking tech and other ways to filter out the noise and bad customer experiences. The only way to break out of this Catch-22 is to design moments and experiences that capture our hearts, minds and wallets. Our host Peggy Anne Salz catches up with Aaron Keller, co-author of The Physics of Brand and CEO at Capsule, a strategic brand design agency, to walk through ways you can design memorable moments for each sensory channel and orchestrate efforts to deliver multi-sensory experiences that ensure your brand will survive and thrive. Aaron also tells us why impressions are outdated and irrelevant metric in a market where engagement is the prize./>
…
continue reading
355 episodes
Share
