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Testing And Choosing Killer Mobile Ad Creatives And Concepts

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Manage episode 189747458 series 1650612
Content provided by WebmasterRadio.FM and Peggy Anne Salz on WebmasterRadio.fm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebmasterRadio.FM and Peggy Anne Salz on WebmasterRadio.fm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
[A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss by a mile. Our host Peggy Anne Salz welcomes Katherine Knight - Mobile Hero and Director of Marketing at Zoosk, the dating service that also has the number one dating app in the Google Play store, to discuss her unique approach to A/B testing for success. Katherine, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also candidly shares key learnings about the ad copy and call-to-action sure to convert people who just download your app into highly engaged users who come back again and again./>
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355 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on February 08, 2020 09:08 (4y ago). Last successful fetch was on January 02, 2020 15:40 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 189747458 series 1650612
Content provided by WebmasterRadio.FM and Peggy Anne Salz on WebmasterRadio.fm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebmasterRadio.FM and Peggy Anne Salz on WebmasterRadio.fm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
[A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss by a mile. Our host Peggy Anne Salz welcomes Katherine Knight - Mobile Hero and Director of Marketing at Zoosk, the dating service that also has the number one dating app in the Google Play store, to discuss her unique approach to A/B testing for success. Katherine, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also candidly shares key learnings about the ad copy and call-to-action sure to convert people who just download your app into highly engaged users who come back again and again./>
  continue reading

355 episodes

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