Cutting-Edge Strategies for Monetizing Your Mobile App With Subscriptions


Manage episode 294750313 series 2909158
By JORGE L HERMIDA. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Mastering the capabilities needed to reach a critical mass of subscribers is not the same skillset (and data set) marketers need to monetize and retain customers willing to commit to recurring costs. In episode #436, our host Peggy Anne Salz catches up with Dan Burcaw, co-founder and CEO at Nami ML. This SaaS provider helps mobile app developers at all stages launch and grow their subscription businesses. An Apple alum-turned-serial entrepreneur, Dan shares actionable insights on propensity modeling, combating churn, and how marketers can best apply machine learning to get the most out of their data

501 episodes