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Ep. #105: How to Monetize Your Audience & Build a Sellable Content Business [w/ Joe Pulizzi]
Manage episode 402057072 series 2793578
Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content Marketing Institute and explains how he built the business to first serve his core audience, but also with the intention of selling for "Forever Money."
This episode is ideal for content marketing professionals and content entrepreneurs who want to learn how to build a business from the ground up to one day sell for millions... but who are committed to investing in audience and serving that audience with value over the long haul.
↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓
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📖 CONTENT CAPITALIST: https://t.ly/9_9JG
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🎓 eLearning Academy: https://t.ly/u0Dk5
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🌐 Articles: https://michaelbecker.org/articles/
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Hosted on Acast. See acast.com/privacy for more information.
126 episodes
Manage episode 402057072 series 2793578
Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content Marketing Institute and explains how he built the business to first serve his core audience, but also with the intention of selling for "Forever Money."
This episode is ideal for content marketing professionals and content entrepreneurs who want to learn how to build a business from the ground up to one day sell for millions... but who are committed to investing in audience and serving that audience with value over the long haul.
↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓
===============
📖 CONTENT CAPITALIST: https://t.ly/9_9JG
===============
🎓 eLearning Academy: https://t.ly/u0Dk5
===============
🌐 Articles: https://michaelbecker.org/articles/
===============
Hosted on Acast. See acast.com/privacy for more information.
126 episodes
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