The TCR Advantage Marketing Strategy (Traffic, Conversion, Retention) - #049

Modern Marketing Podcast

Whether your business is in startup mode, reputable and well-established, or somewhere in between, traffic, conversion, and retention are essential elements to making it sustainable and profitable.

In this episode, Adam walks you through the simple 3-step TCR advantage marketing strategy that gets you more traffic, more conversions, and better retention to generate more customers, sales, and revenue for your business.

Episode Discussions:

• How to identify which segment of TCR you need to focus on
• One of the most valuable tools any business can have to convert traffic into leads
• The key premise behind an effective lead magnet
• Landing pages: What they are and why they’re the best way to deliver lead magnets
• Why retargeting ads are so effective and profitable
• Adam’s top 2 traffic source recommendations
• Reasons why email marketing remains to be well-worth the investment
• How content marketing boosts the effectiveness of Facebook Ads
• 3 important things to remember when creating lead magnets
• Ways to nurture your leads
• The biggest mistakes to avoid when focusing on customer retention

2:04

Identify which area of your business needs attention

Laser-focus efforts on where the greatest opportunities are and what will provide the biggest impact

• Focus on traffic (step 1) if…

You need more people to know about your business, visit your website or store, or call you.

• Focus on conversion (step 2) if...

You have enough traffic and visitors but aren't turning them into paying customers.

• Focus on retention (step 3) if...

You have traffic and customers but want to maximize revenue by increasing their lifetime value and selling them more of your products and services.

3:19

Step #1. Traffic

• Niche down and focus on your ideal target market.
  • Ensure they're able to find you, learn about your business, and do business with your company.
  • Find how to leverage it, how to get the best results, and the amount you're able to pay for it and still break even or return positive ROI
• Top 2 traffic source recommendations:
  • Facebook Ads - short-term win
  • content marketing - boosts effectiveness of Facebook ads, provides more sustainable and long-term approach.

"When you combine these tools together, you create an unstoppable force destined for marketing domination."

4:57

Step #2. Conversion

• Offer something of value in exchange for prospect's contact information.
• Key premise behind an effective lead magnet:
  • Drill down the needs of your customers
    • Find out what information they're looking for
    • their problems and how you can help
  • Keep it simple, easy to digest, and positions you as an authority in your market
  • Use a landing page to deliver magnet in exchange for their contact details.

6:53

• Nurture leads via:
  • email nurture sequence
  • retargeting ads
  • sales call
  • webinar

7:13

Step #3. Retention

• Continued service and offering of new things for customers to buy.
• Use a combo approach of email marketing and retargeting ads.
  • Retargeting ads
    • ensures you stay top-of-mind
    • allows you to advertise to a smaller area of the market
  • Email marketing
    • Provides remarkable return (some ROI numbers: 3800% and 4500%)
  • Biggest mistakes: not providing a call to action (CTA) or opportunity to learn about your other products and services.

Contact Adam: [e-mail]

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