135 - [Interview] What Joke Writing Can Teach You About Sales

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By Liston Witherill. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Even though it may seem like a stretch, it's true: the process of writing jokes can teach you a lot about sales. It forced you to think about who you're talking to, what's important to them, and what their every day life is like. In this episode, you'll hear from Jon Selig, a standup comedian and sales trainer who helps sales teams write jokes that connect with their prospects.

Jon Selig's website

Jon on LinkedIn

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/jon-selig

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143 episodes