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When Email Marketing Advice Doesn't Work
Archived series ("Inactive feed" status)
When? This feed was archived on February 01, 2022 08:56 (). Last successful fetch was on April 23, 2021 05:10 ()
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Manage episode 234087589 series 2284987
Spoiler: classic email marketing tactics don't work for every online business. Can complex marketing funnels, slow drip campaigns and content upgrades actually hurt sales? Matt and Andrew dive into the details of Matt's multi-month experiment trying to optimize his sales funnel at Swim University. They pick through Matt's sales stats, walk through his elaborate email set up for converting readers to customers and debate why a complicated funnel wasn't the right move for his website. Get ready to talk UTM codes, conversion rates and customer avatars. Enjoy!
P.S. Check out Matt's full write up about his email marketing experiment here: Moneylab.co/email-funnels
133 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on February 01, 2022 08:56 (). Last successful fetch was on April 23, 2021 05:10 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 234087589 series 2284987
Spoiler: classic email marketing tactics don't work for every online business. Can complex marketing funnels, slow drip campaigns and content upgrades actually hurt sales? Matt and Andrew dive into the details of Matt's multi-month experiment trying to optimize his sales funnel at Swim University. They pick through Matt's sales stats, walk through his elaborate email set up for converting readers to customers and debate why a complicated funnel wasn't the right move for his website. Get ready to talk UTM codes, conversion rates and customer avatars. Enjoy!
P.S. Check out Matt's full write up about his email marketing experiment here: Moneylab.co/email-funnels
133 episodes
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