Making Client Experience A Priority In The Loan Process With Brian Lykins

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Manage episode 308022200 series 1233756
By Jen Du Plessis: Coach, International Speaker, Best Selling Author, Jen Du Plessis: Coach, International Speaker, and Best Selling Author. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Most of the time, the entirety of the loan process is left by clients for loan officers to accomplish. With this in mind, client experience must always be prioritized in this complex transaction. Jen Du Plessis sits down with Brian Lykins, a Branch Manager in Kentucky, to discuss how to keep customers in touch and not leave them in the dark. He explains how to deliver consistent updates to them, building your authenticity and freeing them from any worrying thoughts. Brian also talks about the contribution of automated messages to make this task less tedious and more accurate, as well as his COVID-19 game plan.

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