The Bubbles Wizard (Jorge Luzio, China Marketing for Sprite & Fanta at Coca-Cola)


Manage episode 241757991 series 2529409
By Oscar Fuchs. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today’s guest is Jorge Luzio, who works for Coca-Cola as the Greater China Marketing Director for Sprite and Fanta. He’s originally from Venezuela, and has had an international marketing career with Coca-Cola in Caracas, Bogota, Atlanta and Mexico City before coming to China.

Digital marketing in China is a real science, and today’s recording is a masterclass. Jorge discusses how he and his team mix anthropological and societal insights with digital functionality to reveal fascinating insights about the Chinese consumer. He also addresses the uniqueness of the overall marketing landscape in China: the dominance of Tencent and Alibaba; the unparalleled acceptance of digital payments; the boundless availability of big data; and the digital savviness of the creative talent who are tasked to analyse it.

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14 episodes