David Murray: Finding the cracks in the sports rights market


Manage episode 206683768 series 1924107
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
MrRichardClarke.com (11).png

David Murray is an expert in sports rights.

He led the BBC’s negotiations between 1999 and 2014, sealing deals with almost every major governing body during his time.

Sports rights have always been a contentious issue but now, with social media platforms and new OTT players entering the market, the conversation has taken a very different turn.

He is an independent, rational and intelligent voice who can put the current sports rights environment (especially its threats and opportunities) in context.


3.45 The broad changes seen during his role as BBC’s Head of Rights 1999-2014. The changing competition for Sky: ITV Digital, Setanta, BT, Eurosport

6.10 Why convergence is only just happening now

David Murray image.jpeg

7.10 Issues over legal definitions that initially hampered the rights process

8.10 The history of the Premier League rights. Has it always been up, up and up?

11.16 The factor that links all the major price rises

13.12 When Sky overpaid by a lot

16.07 The reasons why David thinks it is too early for the FANG companies (Facebook, Amazon, Netflix, Google)

19.27 Facebook and the economics of the TV model

20.32 The chances of a Premier League OTT platform

21.14 The new OTT players (DAZN and ElevenSports) are how they developing

22.23 Is the money paid for the sports rights > great than the interest

24.30 The importance of the younger male audience

26.10 Measuring different ages within the young groups and the potential for viewing figures “falling off a cliff”

28.50 Why the bubble is not going to burst (Hint: It is because there is no bubble)

30.51 Lessons from the ECB’s TV deals in the last decade or so. The 10-year-old daughter test

39.15 Lessons from the Big Bash

41.14 The new Cricket Australia deal and what we learnt from it

43.25 Why did Amazon went for tennis

45.08 Comparing TV figures with online figures

47.31 The growing appeal of eSports

49.42 The NFL's approach to broadcast rights

52.01 The blueprint for approaching a new sports rights deal
What the Premier League might have done differently


David Murray on LinkedIN


📝 Check out my blog, here

🎙 Listen to my other podcast: Football Indonesia here

📰 Sign up to my digital sport newsletter, here

📱 @MrRichardClarke on social:Twitter, Instagram, Facebook, YouTube

20 episodes available. A new episode about every 10 days averaging 45 mins duration .