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Nielsen Acquires Another Division from GfK

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Content provided by Jamin Brazil. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jamin Brazil or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nielsen acquires another division from GfK. Gfk and Commercial Radio Australia partner. And Palantir Technologies may be following in SurveyMonkey’s IPO footsteps.

GfK and Commercial Radio Australia are partnering to release a pilot program to measure radio audience through a combination of diary and electronic measurement. The goal is to get a holistic picture of radio listenership.

Palantir Technologies Inc. may be filing for IPO next year with a valuation up to $41 billion. Palantir Technologies is a big data firm that analyzes massive amounts of data for intelligence agencies and governments including being credited with helping locate Osama bin Laden in 2011.

Cardlytics is to open its first office in India to hire a team of 80 people to push into research and development. Cardlytics partners with financial institutions to run their banking rewards programs.

MMR is launching a new platform for MMR Express tools, which leverages automation to save money and time. The platform has been designed to offer more customization.

Hey.ai launches their platform for public use. It uses artificial intelligence to deliver insights about users’ own social media use.

Nielsen acquires GfK’s Pet Specialty POS business to provide measurement services of pet specialty data in the US.

Dodge Data and Analytics acquires Integrated Marketing Systems. Dodge provides analytics and software workflow integration solutions. IMS provides information about architecture and engineering sectors.

Argus Media, a commodity price reporting agency, has acquired Integer Research, which provides market intelligence to the fertilizer, industrial chemicals, and wire and cable industries.

MDC Partners is promoting Ryan Linder from US CMO to EVP and Global CMO.

Kenneth Hamilton takes on the role of senior survey programmer at Touchstone Research.

Pushkar Kulkarni joins Ipsos as the Global Development Director, Audience Measurement.

FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxpInstagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/

  continue reading

72 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on January 07, 2019 01:20 (5+ y ago). Last successful fetch was on November 08, 2018 01:30 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 219698279 series 2417481
Content provided by Jamin Brazil. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jamin Brazil or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nielsen acquires another division from GfK. Gfk and Commercial Radio Australia partner. And Palantir Technologies may be following in SurveyMonkey’s IPO footsteps.

GfK and Commercial Radio Australia are partnering to release a pilot program to measure radio audience through a combination of diary and electronic measurement. The goal is to get a holistic picture of radio listenership.

Palantir Technologies Inc. may be filing for IPO next year with a valuation up to $41 billion. Palantir Technologies is a big data firm that analyzes massive amounts of data for intelligence agencies and governments including being credited with helping locate Osama bin Laden in 2011.

Cardlytics is to open its first office in India to hire a team of 80 people to push into research and development. Cardlytics partners with financial institutions to run their banking rewards programs.

MMR is launching a new platform for MMR Express tools, which leverages automation to save money and time. The platform has been designed to offer more customization.

Hey.ai launches their platform for public use. It uses artificial intelligence to deliver insights about users’ own social media use.

Nielsen acquires GfK’s Pet Specialty POS business to provide measurement services of pet specialty data in the US.

Dodge Data and Analytics acquires Integrated Marketing Systems. Dodge provides analytics and software workflow integration solutions. IMS provides information about architecture and engineering sectors.

Argus Media, a commodity price reporting agency, has acquired Integer Research, which provides market intelligence to the fertilizer, industrial chemicals, and wire and cable industries.

MDC Partners is promoting Ryan Linder from US CMO to EVP and Global CMO.

Kenneth Hamilton takes on the role of senior survey programmer at Touchstone Research.

Pushkar Kulkarni joins Ipsos as the Global Development Director, Audience Measurement.

FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxpInstagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/

  continue reading

72 episodes

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