Steal This Effective But Rarely Used Tactic to Get Noticed with David Wachs, Ep. 433

Multifamily Insights

A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the website, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012.

We talked to David about how letter writing through robot based solutions, and outbound marketing can have an impact in your relationships with your investors.

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[00:01 – 08:32] Opening Segment

• David talks about what they do and why they launched the company;
• He talks about his background;

[08:32 – 17:39] The Art of Letter Writing Through Robot-Based Solutions

• How he managed to create robots which able to write on paper;
• How the robot varies the shape of the text;
• The impact you can make with a ;
• The capabilities of David’s robots;
• Why you should incorporate handwritten notes to your outreach program;
• The best way to find the right property manager

[17:39 – 28:27] Outbound Marketing

• David explains outbound marketing;
• Strategies that can help you with outbound marketing;
• Why you should do outbound marketing with handwritten notes;
• The creative side of outbound marketing;
• Digital VS Handwritten;
• He talks about how the personalization works;

[28:27 – 33:11] Round of Insights

Apparent Failure:

Getting fired

Digital Resource:

Appsumo

Most Recommended Book:

The E Myth

Daily Habit:

Fasting

#1 Insight for Building Business Relationships

Check in with people you know.

Best Place to Grab a Bite in Phoenix:

Otro Cafe

Contact David:

To learn more go to www.handwrytten.com.

Tweetable Quotes:

“Handwritten notes are a great way to stand out with relatively little risk.” - David Wachs

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