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Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
#30 - Reinventing the Energy Drink
Manage episode 247860555 series 2523270
By The Hustle and Shaan Puri. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
LifeAid’s Aaron Hinde (@aaronhinde) stopped by to talk “vitamins that you’ll enjoy drinking.” He built a new beverage brand from zero to $100m+ in value, taking on the big boys like Red Bull, Monster etc.. He talks about coming up with the formula, and their distribution strategy thru CrossFit gyms. We also chat about his unique decision to live off the grid: chicken, solar & batteries and more. Got feedback? email us at puri.shaan@gmail.com
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