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Coffee’s 4th Wave: Brand Ethos and the Experience - Lucas Phillips from Brewbike Coffee
Manage episode 221217876 series 1506471
Content provided by Kellogg EVC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kellogg EVC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If the 1st wave in coffee is pre-ground tin can coffee beans, the 2nd wave is Starbucks, and the 3rd wave is specialty coffee, then what’s the next big wave in coffee? Lucas Phillips, Northwestern student and founder of Brewbike Coffee, has an answer. He believes that the industry is shifting to brand ethos and moving away from positioning through product quality. Brewbike Coffee is a student-run coffee shop that sells cold brew coffee in Northwestern’s Annenberg Hall and Main Library. It recently raised $800,000 to expand its operations. In this episode, Lucas talks about the pressures of growing up in New York City, the strategy and marketing behind coffee, and his vision for Brewbike’s cold brew. Website: https://brewbikecoffee.com/
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31 episodes
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Manage episode 221217876 series 1506471
Content provided by Kellogg EVC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kellogg EVC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If the 1st wave in coffee is pre-ground tin can coffee beans, the 2nd wave is Starbucks, and the 3rd wave is specialty coffee, then what’s the next big wave in coffee? Lucas Phillips, Northwestern student and founder of Brewbike Coffee, has an answer. He believes that the industry is shifting to brand ethos and moving away from positioning through product quality. Brewbike Coffee is a student-run coffee shop that sells cold brew coffee in Northwestern’s Annenberg Hall and Main Library. It recently raised $800,000 to expand its operations. In this episode, Lucas talks about the pressures of growing up in New York City, the strategy and marketing behind coffee, and his vision for Brewbike’s cold brew. Website: https://brewbikecoffee.com/
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Similar to My Startup Journey
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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…
continue reading
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…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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…
continue reading
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…
continue reading
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