))
Cold Calling Doesn't Work. Your Personal Brand Does.
Manage episode 291745457 series 2848528
Content provided by Rick Wimberly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rick Wimberly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Myths of Selling to Government, we take on the myth that cold-calling is king. It's not. But, content is, particularly when spread under your personal brand.
If you do it right, you can be a rock star in government sales.
We provide four steps for building your personal brand, then specific actions for spreading the word. If you follow the steps, you can have prospects come to you!
64 episodes
Share
