Government Selling Myth: Go to the Top!


Manage episode 293538502 series 2848528
By Rick Wimberly. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

You might think that getting to the most senior leadership will make your government selling more successful. That's not necessarily the case. In this episode of Myths of Selling to Government, Rick Wimberly tells a couple of stories about getting to the top of a government organization...the very top. It just didn't work. We had missed an important lesson about getting buy-in up and down the ladder.

25 episodes