Manage episode 281390034 series 2848528
Selling to local, state, and federal government can be lucrative, but it can also be mysterious. In this episode, we summarize the myths of selling to government to be covered in our Myths of Selling to Government podcast series. We’ll set the stage for exploring them all by covering a few biases and four underlying beliefs developed over years of success (and, yes, failures) selling to government. We believe they are fundamental to becoming a top performer in government business development.