No Selfish Behavior in Government Sales

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By Rick Wimberly. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

One of the strategies for building those, oh so important, relationships in government sales is minimizing perceived selfish behavior. Government prospects aren't really looking for a new best friend; they know you're paid to be nice to them. However, a line can be crossed where the prospect believes the salesperson's only real interest is himself.
There's a simple way to do this, covered in this episode of Myths of Selling to Government with host Rick Wimberly.

22 episodes