Podcast 14: How Michael Jackness Grew ColorIt.com to 7-Figures Off Niche Selection, Contesting and Facebook Marketing (A Million Dollar Case Study)

Nerd Marketing Ecommerce Podcast

How Colorit.com 's Michael Jackness grew a Million Dollar eCommerce business in 1 year using niche selection and Facebook marketing through ads. EXCLUSIVE RESOURCE: Get my Million Dollar Cheat Sheet + the transcribe from this episode. Click Here to download. Subscribe: iTunes | Stitcher You know, usually there is a fair amount of luck involved when someone achieves extreme growth. They stumbled into the right niche or made the right strategy partnership. Highlights How the death of affiliate marketing led Michael to build 4 eCommerce stores The importance of reviews and how quality products can sell themselves Testing your products on eCommerce MVP’s How viral contesting can work in a tight-knit online community Facebook Marketing – Using Facebook insights for detailed audience data Micheal’s SEO Strategy for success How eCommerece is an 8 cylinder engine Micheal's TWO pro tips for rapid growth Links / Resources The Nerd Marketing newsletter (sign up to unlock freebies) Colorit.com Treadmill.com Cuttingboard.com Icewraps.com Transcript Prefer to read rather than listen to the podcast episode? No problem, you'll find a text transcribe below, and you can also download it for later. → Read the Transcript Drew: Hey everybody, welcome to the Nerd Marketing podcast. This is Drew Sanocki and now we are talking with Michael Jackness, who's one of my favorite e-commerce entrepreneurs. Micheal, welcome to the show. Michael: Thank you and now I have a lot to live up to. Want to save this transcribe to read later? CLICK HERE download it as a PDF. Drew: Well, I'm just sort of fascinated by you because you've got, I mean your skills run the gamut. You've got a millions irons on the fire, you're flipping domains, you're starting e-commerce businesses, Amazon businesses, you're going to China, you run a podcast. Did I miss anything? Michael: I'm a husband. Drew: You're a sumo wrestler. Michael: Yeah, as far as business goes that pretty much covers it but, yeah and I guess you could even argue that maybe I have too many irons in the fire. It's something I've been working on a lot over the last two years. I think there's that saying, if you chase two rabbits both will get away. Drew: Right. Michael: We've really been focusing on e-commerce lately and really just doubling down on that and I've been basically living life with blinders on when it comes to e-commerce. Whether it's running stores or running an e-commerce podcast and blog or going to events. Everything that I think about and dream about these days is in e-commerce world. Drew: Dream about. Michael: I've had dreams about it, nightmares I guess which actually came true here with one of our products, but, yeah I think when you're so immersed in it, yeah, you can even have dreams about e-commerce, which is pretty sad. Drew: Yeah, I had a nice Shopify dream last night, it was great. The series I'm working on here is I'm talking to a lot of entrepreneurs who have bootstrapped companies up to seven figures in revenue. I say seven figures in a year but it doesn't really matter, you've achieved some sort of rapid growth with an e-commerce store and I think that is really interesting. It appeals to a lot of people and it represents another alternative to all the venture backed companies we hear about all the time. That's why you're here as my guest and I would love to talk about Color It, but before we do, it's nice to hear a little bit more about how you got here and maybe a little bit about your history in e-commerce, maybe you can talk about that for a sec. Michael: Sure, so before we got into e-commerce, the story kind of starts there really because we were affiliate marketers and basically that means that you put links in your site and if someone clicks through them and buys or signs up or whatever the action they're taking, you get a commission and you're pretty much hands off once ...