Podcast 32: Postcard Marketing and A Powerful Chat App (Tips/Tricks/Hacks)

Nerd Marketing Ecommerce Podcast

Drew is joined by Patrick Shanahan for another round of Tradecraft - this time featuring a tool for postcard marketing, and a chat app that reveals what your customers really want. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? Click here to download the text transcribe from this episode. Highlights Drew is off to travel the world with family in tow, expect new episodes from sandy beaches and other exotic locales. A new emphasis on video content A shopify app to trigger the sending of physical postcards to people in your database Who to make the target of your postcard marketing A chat app Patrick uses to get in touch with what his customers really want How to collect customer feedback into something actionable Links / Resources More Tradecraft in Episode 28 and Episode 30. Touchcard.co Drift Transcript Prefer to read rather than listen to the podcast episode? No problem, you can request the text transcribe and I will send it to you as a PDF. ? Read the Transcript Drew: Everybody, welcome to the Nerd Marketing podcast. This is Drew Sanocki and I am joined today by Patrick Shanahan, my trade craft partner. How're you doing, Patrick? Patrick: Good, Drew. Nice to talk to you again. Drew: Today we're going to go over some tips and tricks, what we see working out there, what's helping us do our jobs better as online marketers. You've got a couple things, Patrick? Patrick: I do, I do. I've got one I'm quite pleased with, so I'm fired up to talk about it. Drew: I think people like these episodes. They like hearing what's working. Patrick: Yeah, they do. I mean, I've looked at your stats, they're the most downloaded so obviously it's working. So, you just come off your big talking circuit, I know you talked about that in the last episode, but you're about to go full vagabond. Hit the road. Want to tell us about that? Drew: Yeah, it's something really exciting my wife and I've wanted to do for a long time so next Saturday we're packing up, and we're going to the Caribbean, and we're not coming back to New York for probably six months. I think that we're not going to be in the Caribbean the entire time, but we'll do Central America, and Europe. We're taking the kids, obviously. We're really looking forward to it. I mean, we're stressed about the packing and getting everything done and we're trying to liquidate a lot of our personal belongings that we really don't care about or want to store, but with any luck it'll all come together by next Saturday when we're on that flight. Patrick: Amazing, amazing. I can't believe you're taking the kids. That's going to be an adventure, buddy. Drew: Yeah, we debated leaving them at home for six months, but we thought we should... we thought they'd miss us so we're going to take them with us. Patrick: Well, congratulations, that's amazing. And are you going to stay podcasting? Drew: No, I'm shutting down the podcast for six months. No, I'm going to... I'm going to keep podcasting, I'm going to do some video. A lot more video. Maybe not quite as much writing, the long form emails, they take up a lot of time, so I think I can try to move a little more into video and audio for the next six months. Patrick: There we go, so the future dispatches will be from sandy beaches and other places hither, and thither, and yon. Drew: Yeah, you know, I feel like I've got a lot of things I want to cover. We've been talking a lot about this concept of a cash flow business, or a lifestyle business, and we're just scratching the surface. We're talking about customer problems and brand, and there's a lot more I want to talk about on that and what I see working for you, Patrick, for me, at Nerd, and through my own consulting. So I want to share that on the podcast. And, really, I think video's going to be a great medium for that. So,