Trip 11 | Rising to Challenges with Kelly Watters of Western Rise

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Manage episode 166676862 series 1081416
By Nick Hammond. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What started as a few family vacations grew into a strong sense of home in the mountains and a single ski season quickly turned into many. In an effort to thrive in such an environment Kelly and her partner began to craft advanced technical fabrics that performed in a wide array of conditions in an effort to enhance outdoor experiences instead of restricting them. What Kelly believes is an obligation to protect the lands we enjoy means many decisions go into everything from choosing fabrics to who the company helps to support and a portion of every sale goes toward land stewardship.

Topics of this chat include:

  • Branding
  • Leading with technical fabric
  • Grading and measuring from scratch
  • Difficulties in selling direct
  • The balance of art and business
  • Traceable sourcing
  • Pivots
  • Maintaining company culture
  • Giving your brain space
  • Home and work split
  • The dirty side of a startup
  • Dealing with stress tests
  • Having business advisors
  • Scaling and systems
  • Communication
  • Cash flow

37 episodes