Eric J. Johnson, "The Elements of Choice: Why the Way We Decide Matters" (Riverhead Books, 2022)

New Books in Business, Management, and Marketing

Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one.

How do we overcome the common faults in our decision-making and enable better choices in any situation? This question and more are answered in our guests latest book, The Elements of Choice: Why the Way We Decide Matters.

Eric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.

Eric and Greg analyze choice architecture from many angles in this episode, as well as touching on menu science, the problem with alphabetizing, and the impacts of good choice architecture on education.

Gregory LaBlanc is a lifelong educator with degrees in History, PPE, Business, and Law, Greg currently teaches at Berkeley, Stanford, and HEC Paris. He has taught in multiple disciplines, from Engineering to Economics, from Biology to Business, from Psychology to Philosophy. He is the host of the unSILOed podcast. unSILOed is produced by University FM.

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