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Episode 206: Kid’s Content on YouTube for Families with Mallory Wright

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Manage episode 273859099 series 1106535
Content provided by Nick Blevins: Church Leader, Speaker and Coach and Nick Blevins: Church Leader. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Blevins: Church Leader, Speaker and Coach and Nick Blevins: Church Leader or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Mallory Wright from Mosiac Church gives a behind-the-scenes look at their very successful YouTube content for kids and families. Each week, Mosiac uses video content to connect with families, prompt meaningful interactions with kids and parents, and champion the ministry of the entire church.

Mallory Wright

Connect with Mosaic Kids online through Instagram or YouTube.

Ministry Boost

Check out our courses and register now at MinistryBoost.org. Also, here are some amazing

Notes

A little bit about Mosaic:

  • Pre-COVID – 354 kids babies thru 5th grade (about a 50/50 split from preschool to elementary)
  • Large space for elementary
  • Preschool split up into 8 rooms

What pivots were made as you moved to YouTube?

  • Lead Pastor led the charge in reaching families through online content
  • Used Orange curriculum, but modify the hosting portions, intros, and outros
  • Created studio with unused space
  • Elementary vids average 30 minutes; preschool average 15 minutes in length
  • Utilizing small group leaders and production teams to film and produce
  • Prompted parents with discussion questions at the end of videos
  • Midweek re-releases on YouTube of the Orange videos
  • Midweek releases of weekly videos (Ex: hotdog races), but prompting kids/parents to engage with the videos by answering questions

Tips and Tricks for engaging volunteers and promoting YouTube content:

  • Utilizing large group volunteers to edit scripts, staff reviews, then schedule filming
  • Leverage videographer professional to record, but use whatever talent you have
  • Cross-posting on church YouTube channel with Kids content (prompt to subscribe whenever possible)
  • Make the content relevant to today and tomorrow
  • Use this as a platform to promote other social links
  • Learned NOT to engage kids through the comments
  • Mostly kids watching without parents
  • Take calculated risks; try new stuff

Action Items

  1. Check out Mosaic Kids on YouTube
  2. Get your kid's content on YouTube
  3. Build up your subscriber base

Get Exclusive Content from this Week's Episode

Use the form below to subscribe to my email list where you’ll get an email each Tuesday when a new podcast comes out. That email will also include something exclusive related to the podcast that’s not found in the post or in the episode.

Subscribe | Share | Rate | Comment

To make sure you never miss a post, hit the subscribe button in iTunes, Google Play, Stitcher, or Tune In radio. Keep your friends and co-workers up-to-date as well by sharing it with them via email or social media.

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 273859099 series 1106535
Content provided by Nick Blevins: Church Leader, Speaker and Coach and Nick Blevins: Church Leader. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Blevins: Church Leader, Speaker and Coach and Nick Blevins: Church Leader or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Mallory Wright from Mosiac Church gives a behind-the-scenes look at their very successful YouTube content for kids and families. Each week, Mosiac uses video content to connect with families, prompt meaningful interactions with kids and parents, and champion the ministry of the entire church.

Mallory Wright

Connect with Mosaic Kids online through Instagram or YouTube.

Ministry Boost

Check out our courses and register now at MinistryBoost.org. Also, here are some amazing

Notes

A little bit about Mosaic:

  • Pre-COVID – 354 kids babies thru 5th grade (about a 50/50 split from preschool to elementary)
  • Large space for elementary
  • Preschool split up into 8 rooms

What pivots were made as you moved to YouTube?

  • Lead Pastor led the charge in reaching families through online content
  • Used Orange curriculum, but modify the hosting portions, intros, and outros
  • Created studio with unused space
  • Elementary vids average 30 minutes; preschool average 15 minutes in length
  • Utilizing small group leaders and production teams to film and produce
  • Prompted parents with discussion questions at the end of videos
  • Midweek re-releases on YouTube of the Orange videos
  • Midweek releases of weekly videos (Ex: hotdog races), but prompting kids/parents to engage with the videos by answering questions

Tips and Tricks for engaging volunteers and promoting YouTube content:

  • Utilizing large group volunteers to edit scripts, staff reviews, then schedule filming
  • Leverage videographer professional to record, but use whatever talent you have
  • Cross-posting on church YouTube channel with Kids content (prompt to subscribe whenever possible)
  • Make the content relevant to today and tomorrow
  • Use this as a platform to promote other social links
  • Learned NOT to engage kids through the comments
  • Mostly kids watching without parents
  • Take calculated risks; try new stuff

Action Items

  1. Check out Mosaic Kids on YouTube
  2. Get your kid's content on YouTube
  3. Build up your subscriber base

Get Exclusive Content from this Week's Episode

Use the form below to subscribe to my email list where you’ll get an email each Tuesday when a new podcast comes out. That email will also include something exclusive related to the podcast that’s not found in the post or in the episode.

Subscribe | Share | Rate | Comment

To make sure you never miss a post, hit the subscribe button in iTunes, Google Play, Stitcher, or Tune In radio. Keep your friends and co-workers up-to-date as well by sharing it with them via email or social media.

  continue reading

200 episodes

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