Manage episode 240125815 series 2182907
The big 7-0! On this episode, I dive into a little story time regarding I was recently STOOD UP on a Google Hangout interview from a start-up who shall remain nameless because a recruiter botched the scheduling. This led to me being a creep and finding both parties on Twitter which of course led me to an interesting back and forth on Twitter regarding the perception of “Paid Acquisition” as an acquisition tool from numerous Product VP hotshots for start-ups. I will break down the back and forth, why post of what was being said in regards to the negative perception of paid social and break down this schism between marketing and product departments at both large and small companies and why the two tend to rarely understand each other at a level that creates optimal alignment. This one gets a little nerdy so buckle up.
Have a request, comment, question, or hate rant against us? Has paid acquisition worked for your company? Hate it and think it is marketing garbage? Hit us up!!
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