Episode 77- How to Become Irrevelevant by Not Listening to Customers 📉

Not Rocket Science

On this episode, we dig into why businesses sometimes fail to adapt to the times despite their customers’ wishes and how this attitude can be the downfall for companies that were once major brands. We use a case study of a well known music production software company to highlight this point and provide granular insight on why and how this stubbornness can permeate throughout the company because often it isn’t as simple as the business just wanting to be frustrating to customers. The company provides the software used to produce these episodes (and the theme music) so it hits us on a personal level but this episode is simply an outline of a 20 year history of a business making the wrong moves or the right ones too late which completely took them out of the race to capture the Digital Audio Workstation market. This is a real life example of the importance of being a customer-centric company, especially when involved in heavily competitive industries.

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