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#1: How music affects what we buy
Manage episode 331491131 series 3361492
We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consumers buy. Listen to learn: How music can change the products we buy. Why ads change narrators to improve product recall, and how a gym used music to keep people working out for longer.
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
181 episodes
Manage episode 331491131 series 3361492
We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consumers buy. Listen to learn: How music can change the products we buy. Why ads change narrators to improve product recall, and how a gym used music to keep people working out for longer.
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
181 episodes
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