#39: A Neuroscientist and Marketer Discuss | What is a Brand?


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By Phill Agnew. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others.

Blindsight book. getbook.at/blindsight

Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp

TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M

TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE

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45 episodes