Manage episode 273738680 series 2790766
What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water.
Blindsight book. getbook.at/blindsight
TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE