#40: What Makes A Great Story?

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By Phill Agnew. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water.

Blindsight book. getbook.at/blindsight

Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp

TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M

TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE

Sign up to the Nudge Mailing list - https://www.nudgepodcast.com/mailing-list

44 episodes