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#6: The psychology behind effective pricing
Manage episode 331491126 series 3361492
Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
181 episodes
Manage episode 331491126 series 3361492
Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
181 episodes
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